Our remote, lab, and field-based consulting services provide research-based UX insights to product teams worldwide.

 

What do these major brands have in common?

Top-notch consultants at The UXology Group have performed User Experience (UX) work for each of the innovative businesses shown above. We know that the most successful organizations on earth have figured out that it makes a lot of sense to embrace UX Research because we've helped them do it. By blending the arts of consulting and knowledge elicitation with the sciences of psychology, biometrics and human behavior, we can help you evaluate and improve UX in ways you probably can't do alone.

Overview

Let's face it. This rapidly expanding and highly cross-functional field, known as user experience, often loses its roots in the fast-paced business world of aggressive timelines and trendy buzzwords. Many product teams are just talking about their users in corporate echo-chambers and blindly designing things based on vanity metrics masqueraded as quantitative research. They are failing to adhere to the core tenant of UX: "know thy user(s)." They are forgetting that it's usually far more insightful to learn about their users through direct observation vs. other so-called "research" methods. All the jargon and questionably-collected data in the world won't tell them what they really need to know about the UX they are responsible for delivering. This is why we focus on bringing only the most effective research methods to bear on solving their UX challenges. This is why we do what we do: UX isn't UX without research and we know how to do it right.

Before going forward, let's establish some key definitions so we're all on the same page. Let's start with these:

User: The person interacting with a product, system, or service.

User Experience (UX): UX refers to what people think and do when interacting with a product, system, or service.

UX Research: The systematic investigation of user experience to uncover opportunities for improvement and to inform design direction.

UX Testing: A research method characterized by the observation of users while they interact with a product, system, or service (or a prototype thereof).

The value of a superb User Experience (UX) is undeniable, from higher satisfaction, fewer "user errors," increased productivity and lower redesign costs to superior brand perception. But getting it right isn’t easy and product teams often lack the clear and actionable, unbiased, observation-based insights that UX Research provides. That’s where we come in.

The UXology Group is 100% focused on providing product teams like yours with the insights that lead to more user-friendly products, systems, and services. Whether you want us to conduct exploratory research to uncover foundational user needs before building anything, are mid-flight through an aggressive development timeline, or have already launched, we will provide the correct research services for your situation.

Common Questions That We Answer For Clients

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How well can people actually use our product/service? What frustrates them? How can we solve these issues?
What types of so-called "user-errors" are occurring? How can we shorten learning curves, increase satisfaction and improve user efficiency?
How easy is it for people to find what they are looking for on our website? In our app? In our stores? What can we do to improve these experiences?
Where are the pain points in our omni-channel journey and how can we solve them? How does our UX compare to the competition?

The Business Benefits Of Better UX

Quantifying the return-on-investment (ROI) for UX, as with the overlapping fields of market research, customer experience, and design, is a complex and 100% contextual problem. It's possible to numerically measure the impact of UX research in some cases, such as for digital products with highly granular analytics, but even those cases are rife with practical limitations and significantly lacking in scientific validity. As with everything in business, and in life, your results will vary. Every company and business problem is unique. That being said, there are patterns, and it's hard to argue with the qualitative benefits of identifying UX issues early and often, so that your organization can fix them to improve user experience.

Featured Service:
Remote UX Testing

Contact Us

+1 (800) 213-9050

The UXology Group
4629 Cass St
Suite #269
San Diego, CA 92109