OUR CONSULTANTS HAVE FORTUNE 100 EXPERIENCE
THROUGH MULTIPLE INDUSTRIES WORLDWIDE.
OUR BRAND EXPERIENCE
Again, our consultants have done global UX work at a wide variety of companies from startups to some of the most recognized brands on earth. We emphasize this because it's important to remember that regardless of how sophisticated UX is at your organization, there's probably room for outside help. Conducting research for such a vast collection of industries, organizations, and teams, enables us to see how the wide world of UX is undertaken throughout a large and highly representative sample of the marketplace. We know how to cut through the corporate noise surrounding most UX challenges and get at the heart of what users are thinking and doing. We also have the hard skills and educational backgrounds to understand what makes users tick and a driving focus on the soft skills that make us top-tier consultants.
OUR GEOGRAPHIC REACH
Remote UX Research That's Spanned 6 Continents
Lab-Based testing Capabilities In Major Cities Across The World
Field-Based Research Capabilities In Multiple Global Markets
OUR INDUSTRY REACH
We know how to elicit valuable user insights within any industry because we've earned our stripes through a far-reaching variety of challenging research projects. Flexing our intellect by applying our craft to new and interesting projects is what keeps us stimulated in this business. Our reach extends into virtually every industry.
Agriculture
Appliances
Automotive
Aviation
Biotech
Construction
Consumer Goods
Education
Energy & Utilities
Finance
First Responders
Healthcare
Hospitality
Internet of Things
Manufacturing
Media & Entertainment
Mining
Restaurant
Retail
Software
Technology
Telecommunications
Transport & Logistics
TravelPast Projects
Kiosks
Goal: Uncover UX issues in a new store kiosk so they could be fixed before launch.
Method: 1 round of field-based UX testing at a big box retail store. 1 month project duration, from kickoff meeting through delivery of report.
Outcome: Recommendations used to increase visibility of the kiosk, likelihood of successful usage, user efficiency & satisfaction.
IoT Product, Packaging, & Help Documentation
Goal: Iteratively inform development of a new IoT product from early prototypes through launch.
Method: 3 rounds of lab-based UX testing, 1 expert review, 4 rounds of field-based UX testing. 3 month project duration.
Outcome: Continuously steered product team toward a better UX, resulting in stellar reviews/ratings upon launch.
Mobile Apps & Help Documentation
Goal: Identify how to shorten the learning curve for an app so complex that only a handful of heavily trained people could use it successfully.
Method: 6 rounds of field-based UX testing interspersed with expert reviews. 1 year project duration.
Outcome: Uncovered dozens of HW, SW, and help documentation UX issues that dramatically affected learning curves.
Websites (mobile, tablet, desktop)
Goal: Determine how to improve the navigation for a responsive eCommerce website's product catalog.
Method: 2 rounds of recorded remote UX testing and 1 round of live remote UX testing. 2 month project duration.
Outcome: Uncovered dozens of major usability issues which informed a product catalog redesign that is now much easier to navigate and use.
Enterprise Software
Goal: Find the pain points in a financial SaaS product to inform a redesign.
Method: 2 rounds of ethnographic observation, 5 rounds of remote UX testing, 1 round of lab-based UX testing. 8 month project duration.
Outcome: Clearly explained surprisingly low discovery and success rates for some of the software's most important & expensive features, leading to numerous enhancements.
Physical Products
Goal: Identify UX issues in a healthcare product to help improve the redesign.
Method: 1 round of lab-based UX testing. 1 month project duration, from kickoff meeting through delivery of report.
Outcome: Recommendations to improve the user-friendliness of the product and help documentation.
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